Overview:
Google Analytics helps you understand your website traffic, user behavior, and marketing performance.
How to Connect Google Analytics:
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Create a Google Analytics account at analytics.google.com.
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Create a new property for your website.
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Get your tracking code (GA4 Measurement ID).
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Add it to your website using:
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A plugin (e.g., GA Google Analytics, Site Kit by Google)
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Or manually paste the code in the
<head>tag (via theme settings or header.php)
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Key Metrics to Monitor:
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Users & Sessions
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Bounce Rate
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Average Session Duration
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Traffic Sources
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Top Pages
Tips:
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Use Google Search Console alongside Analytics for SEO insights.
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Set up Goals or Conversions to track specific actions (e.g., form submissions, purchases).