Overview:
A content strategy helps you attract, engage, and convert visitors by providing valuable information that matches their needs.
Steps to Create a Strategy:
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Define Your Audience – Who are you writing for? What problems are you solving?
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Set Clear Goals – Examples: drive traffic, get leads, build brand awareness.
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Choose Content Types – Blog posts, FAQs, videos, tutorials, case studies.
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Create a Content Calendar – Plan what you'll publish and when.
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Optimize for SEO – Include keywords, meta descriptions, and internal links.
Tips:
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Focus on quality, not just quantity.
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Repurpose content across platforms (e.g., turn blog posts into social posts or videos).
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Use tools like Google Trends, AnswerThePublic, or SEMRush for content ideas.