Overview:
Tracking conversions helps you understand how well your site is turning visitors into leads or customers.
What is a Conversion?
Examples:
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Filling out a contact form
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Making a purchase
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Downloading a file
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Signing up for a newsletter
How to Track Goals in Google Analytics (GA4):
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Go to Admin > Events > Create Event.
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Define the event (e.g., “form_submission”).
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Mark the event as a conversion.
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Monitor conversions in the Reports > Engagement > Conversions section.
Tips:
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Track multiple types of conversions to see what’s working.
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Use UTM tags in your URLs to track campaign performance.
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Combine Analytics with tools like Google Tag Manager for advanced tracking.