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How to Integrate Your Website with Email Marketing Platforms

Overview:
Email marketing is one of the most effective ways to nurture leads and retain customers. Integrating it with your website automates this process.

Popular Platforms:

  • Mailchimp

  • ConvertKit

  • Klaviyo

  • ActiveCampaign

  • MailerLite

Steps to Integrate:

  1. Sign up for an email marketing service.

  2. Create a list (audience) and build an email signup form.

  3. Use a plugin or embed the form on your website.

  4. Connect contact forms to your platform using:

    • Native integrations

    • Zapier or Make.com

    • API key-based connections

Automation Ideas:

  • Welcome email after signup

  • Abandoned cart reminders

  • Lead nurturing sequences

  • Monthly newsletters

Tip:
Always include a GDPR-compliant checkbox if targeting EU visitors.

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