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How to Optimize Your Website for Local SEO

Overview:
If your business serves a specific geographic area, local SEO helps you show up in "near me" and map searches.

Steps to Improve Local SEO:

✅ 1. Set Up and Verify Your Google Business Profile

  • Go to Google Business Profile

  • Add accurate details: name, address, phone number (NAP), hours, and website.

  • Choose the right category and add photos.

✅ 2. Use Local Keywords

  • Include city and region names in page titles, headers, and content.

  • Example: “Affordable Plumber in Austin, TX”

✅ 3. Build Local Citations

  • Get listed in directories: Yelp, Bing Places, Apple Maps, Yellow Pages, etc.

  • Make sure your NAP info is consistent everywhere.

✅ 4. Encourage Customer Reviews

  • Ask satisfied customers to leave reviews on Google and other platforms.

  • Respond to all reviews—good or bad.

✅ 5. Create Location-Specific Landing Pages

  • If you serve multiple areas, create a unique page for each location.

  • Example: /plumbing-services/dallas/ and /plumbing-services/houston/

23. How to Make Your Website Accessible (ADA & WCAG Compliance)

Overview:
Website accessibility ensures that all users, including people with disabilities, can navigate and interact with your content.

What Accessibility Includes:

  • Screen reader compatibility

  • Keyboard-only navigation

  • Sufficient color contrast

  • Descriptive link and button text

  • Alt text for images

Standards to Follow:

  • WCAG 2.1 Guidelines (Web Content Accessibility Guidelines)

  • ADA Compliance (in the U.S.)

Tips to Improve Accessibility:

Pro Tip:
An accessible website not only avoids legal risk but also improves SEO and user experience.

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